E-MARKETING AND DATA MANAGEMENT

E-Marketing is a cost-effective form of digital marketing. From cleansing and purchasing new customer data to running regular e-marketing campaigns that are highly measurable, e-marketing can generate a high level of enquiries and ultimately new business.

Many companies do not have the time to manage their Customer Relationship Management (CRM) system and as a result the quality of their customer data suffers. This leads to them deciding not to undertake any e-marketing activity such as e-mail marketing campaigns due to their data not being up to date.

I can work within your business to develop a cost-effective e-marketing strategy based around having an up to date CRM with quality data and a programme of regular e-marketing communications to your potential and existing customers. The communications can be used to both promote your products and services and also to conduct research with your customer base for example through the distribution of an on-line survey.

This strategy can then be implemented including data cleansing, CRM user training and the management of e-mail marketing campaigns.

For more information on e-marketing and data management, call me on (07964) 609269.